Alex Ellifritz

Professor Martin

Freshman Seminar

October 17, 2016

Comment 4

Ljiljana Najev Čačija said “fundraising is one of the major activities of a nonprofit organization”. Raising funds for nonprofit can be effectively achieved by the use of direct marketing. Proper utilization of direct marketing will go a long way in ensuring that someone is able to raise the required funds. Not only will direct marketing achieve the fundraising objective, it will also help someone market their products. Four methods of direct marketing that can be used to reach donors who are intellectuals and have the ability to read are direct mail, telemarketing platforms, paid advertisings, and public service advertisements. Another direct marketing method that really good is door-to-door marketing, because someone can simply organize a group to walk in the homesteads of potential customers, existing customers, and even old customers. Three of the different ways that direct marketing donations can be done are on a one-on-one basis, a planned giving, or a small group meeting. The best strategies to achieve increased contributions are by giving out rewards to help boost the amount of money someone spends, and by doing appropriate and aggressive advertising. Mark J. Arnold and Shelley R. Tapp give evidence that proves “non-profit services can improve customer identification with the organization by concentrating on more “focused” communication strategies with their members - strategies that can be executed particularly well with direct and interactive marketing techniques”.